SEO Interview Preparation

Welcome to Digi Sneha

I used to develop the SEO strategies and tactics by working on keyword analyses, search volumes, introduction optimization of new landing pages. Am responsible for proper tracking and maintain website health, Official blog maintenance, and track traffic flow, conversions, and UX as well.

And am responsible for conducting research and providing recommendations to the developer on crucial points of in-and-out site improvement and performance and bug fixes. And back-link analysis, On-page optimization, and monitoring the day-to-day performance of the team SEO activities and efficiency.

Communicating with Content Editing and Content Marketing teams and explaining new SEO trends and recommending keywords for landing page content as well guest post pitching, hence, ensuring that the landing pages maintain a high ranking on search engines and attract as much traffic as possible.

Analytics & Intelligence Tools
Digital Marketing Processes
Google algorithm updates
Header Status Codes

I have prepare reports technical aspects and presentations for corporate clients in the simplest and most convincing of ways.

• Develop and execute successful SEO strategies
• Manage team of 15 SEO Analysts
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages and paid search copy
• Collect data and report on traffic, rankings and other SEO aspects
• Work with social media and PPC teams to optimize campaigns.
• Keep abreast of SEO and integrated marketing trends.

I use to monitor and analyze performance of the landing pages. keyword management and research, landing page optimization, keyword bidding, creation of ad copy, A/B testing

Analytics & Intelligence Tools

Google Analytics, Google Search Console (Google Webmaster Tools), Moz, SEO Clarity, Open Site Explorer, Market Samurai, Screaming Frog SEO Spider, SEO PowerSuite, SEMRush, Ahrefs, App Annie, Search Man, Sensor Tower, Buzzsumo, GetStat, Brightedge, Google App Store Developers Console

Digital Marketing Processes

App Store Optimization (ASO) (Google Play), Keyword Analysis, Website Audits, Website Redesigns and Migrations, Competitor Website and Backink Profile Analysis, Landing Page Optimization, Link Research/Analysis

I am looking for a better opportunity in a bigger arena with a higher level of learning and challenging assignments

https://in-amazon.icims.com/jobs/667786/seo-marketing-manager/job?mode=submit_apply&from=assessment

Google algorithm updates

Mobile First Index

Page Speed FCP - First Contentful Paint - includes Background color, DCP - DOM Content Loaded - programming interface parses, XML, XML docs into a tree structure. Tools: Page Speed Insight, Lighthouse Test, TestMySite, and Speed Test

Google Fred - algorithm update that targets black-hat tactics tied to aggressive monetization

--> overload on ads, low-value content (Thin content), and Aggressive affiliate setups

Google Panda - stop sites with poor quality content

Google Penguin - spamming its search results and remove bad links

Google Humming Bird - interpretation of the answer that a user is looking for when they perform a query - better match query intent

Google Pirate- a filter to prevent sites with many copyright infringement reports, as filed through Google's DMCA system, from ranking well in Google's listings.

Google Pigeon - relevant and accurate local search results that are tied more closely to traditional web search ranking signals.

Mobilegeddon - give a boost to mobile-friendly pages in Google’s mobile search results.

RankBrain - used to help process Google search queries

Payday - cleaning up search results for traditionally “spammy queries” such as [payday loan], pornographic and other heavily spammed queries.

Exact Match Domain (EMD) - prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names.

Heavy When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top heavy” may get caught.

Header Status Codes:

Soft 404 - Because servers that are poorly configured and their missing page loads a 200 code then it displays a 404-response code

501 - A 501 is an HTTP status code for not implemented. This status code is received when the server does not support the facility required.

502 - Bad Gateway error - one server on the internet received an invalid response from another server

500 Internal Server Error

503 Service Unavailable ( server is overloaded or under maintenance.)

504 Gateway Timeout

400 - HTTP request that was sent to the server has invalid syntax. - The user's cookie that is associated with the site is corrupt. Clearing the browser's cache and cookies could solve this issue

401 - Unauthorized error - user trying to access the resource has not been authenticated or has not been authenticated correctly

403 Forbidden - The 403 status code, or a Forbidden error, means that the user made a valid request but the server is refusing to serve the request, due to a lack of permission to access the requested resource.

.htaccess

Another potential cause of 403 errors, often intentinally, is the use of an .htaccess file. The .htaccess file can be used to deny access of certain resources to specific IP addresses or ranges, for example.

If the user is unexpectedly getting a 403 Forbidden error, ensure that it is not being caused by your .htaccess settings.